Senior Manager, Corporate Segment Management Job at MTN Nigeria

JOB TITLE: Senior Manager, Corporate Segment Management

Department: Enterprise Solutions

Location: Lagos


Develop and execute strategic marketing plan and programs to achieve set targets for profitability, revenue, value and market share, retention churn, etc  (short-term and long-term)
•Implement market growth strategy  in conjunction with Product Development Managers, ES Sales and other stakeholders
•Define market needs based on  relevant value proposition packages for the Corporate Segment market
•Develop strategy for promotional propositions to acquire new customers and stimulate usage amongst existing customers 
•Identify and analyze new and emerging trends and understand their impact on needs for the future
•Develop and execute segment specific promotions to achieve specific market objectives
•Define and priorities customer segment data and customer intelligence requirements.
•Identify, analyze and facilitate business growth through alliances and association marketing approaches.
•Utilize strategic marketing mix and channel options to deliver marketing offers to target markets (strategic alliances, bundling, augmented product)
•Lead and facilitate the discussion and negotiation of strategic issues with the senior leadership team across the organization and provide high-level strategic advice and guidance that relates to the segment.
•Customize and differentiate  MTN Business product and service offerings in the market
•Design customers lifecycle extension plan so as to take advantage of market opportunities
•initiate and interpret research as it concerns  the Corporate Segment market
•Assess market based segmentation in the segment strategy development process (apply needs based segmentation)
•Direct customer insight and market intelligence
•Develop detailed understanding of customer segment needs, behavior, attitudes, and buyer values 

 JOB CONDITIONS: Normal MTNN working conditions. Regional, national and international travel may be required Reporting To: GM, Enterprise Marketing Required Skills:
•First degree in Marketing, Business Administration, or any relevant discipline
•Masters in Business Administration will be an advantage
•12 years working experience which includes:
•5 years in a managerial role, including experience in the Telecoms, ICT  industry
•3 years management experience in marketing, strategy development  and implementation
•Relevant experience in Business Development Employment Status :
First degree in Marketing, Business Administration, or any relevant discipline Masters in Business Administration will be an advantage


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